Jimmy Donaldson, popular as MrBeast, is an American YouTube personality born on May 7, 1998. He is acknowledged for inventing a subgenre of pricey stunt-focused YouTube videos. His channel is the fifth-most subscribed YouTube channel on the platform.
At the age of 13, Donaldson started using the username "MrBeast6000" to upload videos to YouTube. His early work included Let's Plays and "films assessing the wealth of other YouTubers." He first gained notoriety in 2017 when his "counting to 100,000" video received tens of thousands of views in a matter of days. Since then, he has grown in popularity, with the majority of his films receiving tens of millions of views. His content style evolved over time to incorporate challenging tasks or survival challenges, contribution and challenge videos with cash prizes, and unique vlogs. When his channel became successful, Donaldson enlisted the aid of several of his childhood pals to manage the expanding business There were 60 members of the MrBeast team as of 2022.
MrBeast is the name of Donaldson's primary YouTube channel, which on July 28, 2022, attained 100 million subscribers. In addition, he manages a number of additional YouTube channels, including Beast Reacts, Mr. Beast Gaming, Mr. Beast Shorts, and a charitable one. He was also among the top 10 paid YouTubers in 2020. Mr. Beast Burger and Feastables were founded by Donaldson, who is also the co-creator of Team Trees, a fundraising campaign for the Arbor Day Foundation that has raised over $23 million, and Team Seas, a campaign for the Ocean Conservancy and The Ocean Cleanup that has raised over $30 million.
childhood and family :
On May 7, 1998, Donaldson was born in the U.S. state of Kansas. In Greenville, North Carolina, Donaldson grew up primarily with his brother Charles "C. J." Donaldson. He completed his secondary education at the nearby private school Greenville Christian Academy in 2016. Before quitting, he briefly attended East Carolina University. As of June 2022, MrBro, a YouTuber who also creates comparable videos to Donaldson's brother, had more than four million subscribers.
Youtube Career :
- early attempts to go viral (2012–2017)
Under the username "MrBeast6000," Donaldson posted his first YouTube video in February 2012 when he was just 13 years old. His early videos included Let's Plays (primarily centered on Minecraft and Call of Duty: Black Ops 2),[22] assessments of other YouTubers' wealth,[23] tutorials for aspiring YouTubers,[24] and commentary on drama on the platform. In these videos, Donaldson only occasionally made an appearance. [22] His channel, originally known as "That-dude," has about 240 subscribers as of July 2013. [24]
Donaldson's "worst intros" series, which makes fun of YouTube video openings, gained popularity in 2015 and 2016[citation needed]. At the halfway point of 2016, Donaldson had about 30,000 subscribers. Donaldson left East Carolina University in the fall of 2016 in order to focus solely on building a YouTube channel.
This did not go over well with his mother, who ordered him to leave the house.
As his channel gained popularity, Donaldson enlisted the help of four boyhood friends: Garrett Ronalds, Jake Franklin, Chandler Hallow, and Chris Tyson.
Next, they got in touch with a ton of YouTubers to find out the statistics of their most popular videos and forecast the platform's recommendation algorithm.
In 2020, Franklin quit the crew; shortly after, Karl Jacobs, a former cameraman, was elevated to take his position.
- Gaining fame (2017–2020)
Donaldson shared a nearly one-day-long video of himself counting to 100,000 in January 2017. He worked on the trick for 40 hours, speeding up some sections to "keep it under 24 hours." During this time, Donaldson also rose to fame with a series of stunts, including an unsuccessful attempt to spin a fidget spinner for a full day and attempts to stay underwater for 24 hours and break glass with 100 megaphones, watch paint dry for an hour, and stay underwater for 24 hours. Donaldson was dubbed "YouTube's biggest philanthropist" in 2018 after donating $1 million with his outrageous actions.
Donaldson spent money on billboards, radio and television commercials, and other forms of advertising to help PewDiePie beat T-Series in the 2018 PewDiePie vs. T-Series YouTube channel rivalry for the most subscribers. [Required Citation] He purchased several seats for Super Bowl LIII for himself and his team, whose shirts said "Sub 2 PewDiePie."
A real-life battle royale competition with a $200,000 reward was organized and shot in Los Angeles in March 2019 by Donaldson and Apex Legends. Two games were played, with game earnings of $100,000 for each game.
Electronic Arts, the company that publishes Apex Legends, funded the contest and its prize fund.
Donaldson was charged with using fake money in his November 23, 2019, video, "I Opened A FREE BANK." He then clarified that he utilized phony money in order to allay participant safety fears and that after the shoot, participants received actual checks.
With 32 influencers competing for a $250,000 top prize in April 2020, Donaldson's rock, paper, scissors competition stream became YouTube's most watched live Original event at the time, drawing 662,000 concurrent viewers.
Nadeshot finally prevailed in the competition. Donaldson held a second influencer competition in October 2020 with 24 participants and a $30,000 top prize. The D'Amelio family ultimately won the tournament, which raised controversy because it was alleged that they had engaged in cheating.
- Prosperity (2021–present)
Donaldson published the video "Youtube Rewind 2020, Thank God It's Over" on January 1, 2021. In his video, Donaldson describes his decision to contact "hundreds of YouTubers" because he had always felt that YouTubers "should get more say in Rewind." At the conclusion of the video, Donaldson thanks PewDiePie and credits him as being the source of inspiration for Donaldson's Rewind.
A month later, Donaldson and Jellysmack agreed to share material on Facebook and Snapchat.
Donaldson posted a reproduction of the Squid Game, a streaming survival drama television series, in November 2021. In this version, 456 participants battled for a $456,000 cash prize minus the show's violence. As of August 13, 2022, the video had had over 280 million views, making it both one of the most popular YouTube videos of 2021 and Donaldson's most watched YouTube video. The anti-capitalist theme of Squid Game was "badly misconstrued," according to a Vice analysis of the film.
Donaldson organized a third influencer competition in December 2021 with 15 participants and a $1,000,000 top prize.
According to Forbes, MrBeast earned an estimated $54 million in 2021, making him the highest-paid creative on YouTube as of January 2022. Additionally, according to Forbes, if he had earned the same amount of money in 2020 as Vin Diesel and Lewis Hamilton did, he would have been ranked 40th in the Forbes Celebrity 100 for 2021.
On July 28, 2022, Donaldson reached the milestone of 100 million subscribers on his main channel,[50] making him the second YouTuber overall and the fifth channel overall to do so.
business strategy :
It's well recognized that Donaldson's films contain components needed for "viral" success. By doing this, he increases the number of people who see his movies through social media's recommendation systems, generating "tens of millions of dollars" in advertising revenues. The Detroit News claims that as a result, his movies incorporate components of internet challenges, guest appearances, and reaction videos, three popular online video genres. His movies on YouTube feature click-grabbing headlines like "I Adopted EVERY Dog in a Dog Shelter," which briefly summarize the difficulties and maintain the length between ten and twenty minutes.
Large cash awards, in Donaldson's opinion, are another crucial aspect of audience involvement. As a result, he frequently donates sizable sums of money to individuals in his movies, many of which are sponsored by different businesses. Additionally, he occasionally organizes competitions in video games, such as Minecraft, where big prizes are given away, like a house in one of his gaming videos. MrBeast is recognized with introducing a brand-new genre of expensive stunt videos on YouTube, where producers carry out intricate challenges and significant sponsored gifts.
Donaldson frequently distributes enormous sums of money in his videos. Most of the money for his pricey YouTube videos comes from big-budget brand partnerships that are disguised as adverts. A MrBeast video marketing a product would be about half as expensive to produce as a television advertisement, with more engagement and receptivity, according to psychologist Tim Kasser's analysis. [58] Donaldson asserted that he loses money on his main channel in January 2021.
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